Project Overview 

Create a series of social media graphics and accompanying copy to promote HOPE Fest 2025, a campus and community event supporting mental health and suicide prevention at Wichita State University. 

The campaign should build awareness, excitement, and urgency leading up to the event through a countdown series. Graphics must align with the event flyer branding while being optimized for social media (static, square format for Instagram; adaptable for Facebook and X). 

Event Details

HOPE Fest 2025 

📅 Saturday, Sept. 27 | 🕙 10 AM – Noon 
📍 Rhatigan Student Center Courtyard, Wichita State University 

Event Highlights

• Campus Walk: Support mental health & suicide prevention 
• Build a HOPE Kit: Collect wellness items and resources from booths 
• Find Connection: Survivors, supporters & community members come together 
• Audience: Students, faculty, staff, and community members 

Campaign Deliverables 

• 1 General Announcement Post 
• Countdown Posts at 1 week, 3 days, 2 days, and 1 day before event.

Each deliverable includes: 

• Static Graphic (1320 x 1080px, Instagram first) 

• Copy provided below 

Visual Direction 

• Look & Feel: Match flyer branding (blue gradient background, bold HOPE Fest typography, clean event details). 

• Consistency: Use a unified header style for all graphics (“HOPE Fest 2025”), consistent gradient background, and bold countdown numbers where applicable. 

• Variation: Each countdown post should feature a different large countdown number (1 Week, 3 Days, 2 Days, 1 Day) and a small supporting icon/visual (walking feet, HOPE Kit, connection/heart, WuShock/confetti). 

• Logos/Hashtag: Include #WeSupportU and partner logos subtly in the footer. 

Event Flyer

💛✨ Save the Date! ✨🖤 
 
We’re coming together for HOPE Fest 2025 – a campus walk for mental health, suicide prevention, and community connection. 🌻 
 
📅 Sept. 27 | 10 AM – Noon 
📍 RSC Courtyard 
👟 Walk with us | 🎁 Build your HOPE Kit | 🤝 Connect with community 
 
👉 Register now: [link in bio] 
 
#WeSupportU #HopeFest2025 #Suspenders4Hope #ShockerWellness

⏰ Just 1 week until HOPE Fest 2025! 
 
Don’t miss this chance to walk for mental health, build your HOPE Kit, and connect with the Shocker community. 
 
📅 Sept. 27 | 10 AM – Noon 
📍 RSC Courtyard 
👉 Register today: [link in bio] 
 
#HopeFest2025 #WeSupportU

👟 Just 3 DAYS until we walk together for hope & healing. 
 
Every step supports mental health and suicide prevention. 💛 
 
📅 Sept. 27 | 10 AM – Noon 
📍 RSC Courtyard 
💬 Tag a friend you’ll walk with! 
 
#WeSupportU #HopeFest2025

💛 2 DAYS until HOPE Fest 2025! 
 
This is more than a walk. It’s a chance to: 
 
🤝 Connect with others | 🎁 Gather resources | ✨ Share hope and healing 
 
📅 Sept. 27 | 10 AM – Noon 
📍 RSC Courtyard 
👉 See you there! 
 
#WeSupportU #HopeFest2025

🚨 Tomorrow’s the day! 🚨 
 
Join us at HOPE Fest 2025 for a powerful morning of walking, connecting, and building HOPE Kits. 🌻 
 
📅 Sept. 27 | 10 AM – Noon 
📍 RSC Courtyard 
👟 Bring your friends | 💛 Bring your energy | ✨ Bring HOPE 
 
#WeSupportU #HopeFest2025 #ShockerWellness