Bungee Fit
Bungee Fit ICT is a woman owned gym and Wichita’s only bungee gym. In my Ad Copywriting class, students were task to create a social media strategy and print media for this local business. Through this project, students position its brands and leveraged features. Student were instructed to follow brand standards and include the gym’s tagline, “Harness your Strength”, when and if needed.
Social Media Strategy
Goal: Brand Bungee Fit as a fun workout environment.
Target Audience: Women between 20 and 55. Any fitness level with disposable income. They value fun, excitement and a positive community.
Brand Voice: A peer that is friendly, encouraging and sometimes quirky. The brand voice is friendly, but not informal; encouraging,
but not motherly and quirky, but not eccentric. Overall, the voice is of a cool older sister who’s a bit quirky.
Social Media | Static Content
Punny Post
Caption
It’s the Air Capital of the world. ✈️
Jump into shape 🔵. Attend a class and discover
🕵️♀️ Unknown heights with us.
More info at 👉 BungeeFitIct.com
#ICT #GymInspo #BungeeFit
Anniversary Post
Caption
🎉 Happy 2 years to Bungee Fit.
Thank you to the amazing staff here at Bungee Fit. Two years went by so fast. I wouldn’t be able to make Bungee Fit what it is today without my amazing instructors and community.
🦉 Anamarie Enriquez: Our morning bird and night owl, who attacks every opportunity, thank you for your ambition.
✨ Jane Smith: To Jane who always brings her sparkle to class. Your encouragement to clients and staff inspires me.
🗄️ Jan Zoe: To Jan who has been part of the team from the beginning. I can’t imagine Bungee Fit without you. I don’t know what to do with paperwork without you. 😅
🧸 Jackie Beau: Thank you, Jackie, for your encouragement to follow my dreams and start Bungee Fit. Words cannot describe your impact on me not only as a business owner, but as a person.
✈️ Also thank you to our wonderful Bungee Fit ICT community that have been supporting us from the beginning. I had a goal when I first opened our doors, to create a friendly and fun environment for all gym goers.
In these short 2 years I have seen the growth of our members. I hope to create even more memories with you.
#SmallBusiness #ICT #GymGoals
Social Media | Staff playlist campaign
Campaign Strategy
For this SMM campaign, Bungee Fit’s owner, Kelsey, will create a Bungee Fit Spotify Playlist using songs sent through Bungee Fit’s Instagram stories, updating it daily. Kelsey will post the newly added songs daily on Bungee Fit’s Instagram stories and or highlights. After 2 weeks or so, Kelsey will pick a random song from the playlist and the user who submitted it, will get a free private small group class. The winner will get posted on social media with photos of before and after the class. At the end of this campaign, Kelsey can react to the community playlist as a reel.
Caption Copy
Caption
🔊 What’s on your gym playlist?
👉 Swipe to see what we’ve been playing. View our Spotify page with the 🔗 link in the Bio.
#Music #ICT #BungeeFit
Magazine Spreads
Objective
Promote and position Bungee Fit ICT in printed materials.
Copy
Join the Cult. Friendship not Membership.
Exercise, Expertise, Energetic, Enriching, Enjoyable, Excitement, Empowering, Easy-learning. Exactly what you need. Enroll in Wichita’s only Bungee Gym. Enhance your strength, support and self.
A Different Type of Sisterhood. Harness your Strength.